“Medium is the Message” is a phrase created by Marshall McLuhan, meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. With the social media event, this quote makes sense more than ever. — Indeed we passed from a world where information was given mainly by tv, newspaper, and radio to a world where everyone, through a simple click, can share news, opinion, a picture, or a video and go viral in a few hours.