Attracting Diverse Candidates with Polarsteps

3 min readNov 28, 2022


Many organisations have set targets to increase diversity in their teams and leadership, and the first step is to understand how to attract diverse talent.

When Polarsteps, the Amsterdam-based travel app, set their goal to attract more diverse candidates, they approached us to help them do a deep dive into inclusive hiring and develop concrete initiatives so they could take the next steps in their DE&I journey as a team.

How we supported their EDI goals?

We created a bespoke, 90-minute workshop with interactive exercises and scenarios for 20+ people from the Polarsteps team, including a ‘Things to do today’ to have them reflect on what diversity and inclusion practices adapt now.

What did we achieve?

The Polarsteps team found the sessions very interesting, where Sonya Barlow, founder of LMF Network and EDI consultant, included personalised examples. The team also appreciated that Sonya stayed for a while after the session to have lunch with them, answer questions, and give concrete tips.

Sascha Vloet, People & Operations Manager, said about this session:

“Sonya helped us to get started with our DEI journey. She’s a great and knowledgeable speaker. Through two sessions, she took us along on the importance of DEI and gave us valuable practical tips. Based on her advice and ideas, we have set up a DEI team and already implemented multiple initiatives.”

Since then, Polarsteps has applied the learnings and actions presented during the workshop to be more inclusive in their hiring and attraction strategies. They also formed a DE&I team and started working on their first initiatives.

Size of the company: Small-sized company; 30+ employees

Location: Amsterdam, Netherlands

If you are interested in our EDI services, contact us at

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What is LMF Network?

The LMF Network is an education careers platform bridging skills and the gender gap. We know it will take 257 years to achieve gender parity, but that’s too long. Our community trust us to support their development needs, build their confidence and align ourselves with trusted, inclusive partners who can nurture and grow talent to progress in their careers. We’ve upskilled 20,000 people in 3 years — we know what we are fighting for and need your help creating true equitable change.

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