Panel events aren’t enough — LMFnetwork launches practical IWD 2021 campaign
LMFnetwork is launching progressive campaigns rather than hosting just another panel event or workshop. In order to create real change, we need to change our definition of “celebrating”.
What is International Women's Day (IWD)?
According to IWD, International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. It’s origins go back to 1908 when 15,000 women marched New York City demanding shorter hours and better pay. In 1909, the first National Woman's Day (NWD) was observed across the US. In 1910, a woman named Clara Zetkintabled the idea of International Women's Day. She proposed that on the same day each year, there should be a celebration of women and an opportunity for women to press for their demands. In 1975, IWD was celebrated by the United Nations before announcing the first annual theme of “Celebrating the past, planning for the future” in 1996.
Today, in 2021 — IWD is celebrated globally through a number of initiatives. It’s the primary goal to always spotlight the inequalities which exist between men and women. This includes gender rights, pay and education. In many countries, this day is an official holiday or a day of protest. It’s widely acknowledged that in order to make a difference, one must think globally and act locally.
What is LMF doing to celebrate this day?
Given the central reason for IWD, the LMF network no longer believe that hosting just a workshop or panel is enough. Another conversation around “why the pay gap exists” or “how to get more women into STEM” is only helpful if real proactive actions are taken before, during and after. Unfortunately, in 2021 it has been widely reported that companies who are asking Women to share their story are not paying their speakers or support, thus further widening the gap many are fighting for. For this reason, LMF has decided to launch a month-long campaign that will carry on throughout the year, rather than focus on only one day:
- Global jobs board — LMF is challenging the notion “the talent pipeline doesn’t exist” by launching our own jobs board — where diverse ambitious individuals can connect with value-led businesses. This jobs board will allow companies to easily post their career opportunities online, which will then be shared within a community following of 35,000+ through digital forums and newsletter content.
- Diversity research project & training — LMF is launching a global diversity report research project to understand diversity and inclusion. The community network is challenging the system by producing educational material for the ordinary person to learn. Initial research has found that less than 50% know how diversity impacts their daily lives and 78% believe that current corporate diversity initiatives are merely to tick a box. The output will be 4 research reports with recommendations and training sessions, which are available on donation.
- Linkedin campaign — LMF is celebrating the amazing women in their community whilst shining a light on inequality with Linkedin. The social campaign will see the network post community images and tag women who are making an impact. The initial post on 5th March has already seen over 150 likes, 50 comments and 30 shares.
- IWD #choosetochallenge video — LMF community members have come together to share what they have challenged and will keep challenging moving forward. This video has been produced by Tanishka Jain (LMF Marketing intern) and will be shared across social media.
What else can we expect alongside this activity?
- Imposter syndrome & confidence workshop for the LMF mentoring programme.
- 15 minutes at 5pm with Sonya Barlow on Instagram to discuss gender equality, policy and process which can be implemented to make a difference.
- Attending the 65th conference on gender equality with UN Women.
- A number of panel discussions with organisations including Innovate UK, BMW, News UK, Wow Pakistan and more.
How can you support LMF for IWD?
- Share — Support the great work LMF are doing by sharing their content, reports and campaigns. For example, their recent diversity reports or their IWD post on Instagram.
- Donate — Donate to LMF’s programme and community initiatives through time, resources and money. LMF is particiluary looking for organisations who can donate advertising budgets, press time or volunteer once a month to write grant bids.
- Partner — Partner with LMF’s social mobility initiative and upskill 100s of people globally on topics such as confidence, productivity hacks and career options.